Damac Hotels & Resorts, the hospitality arm of luxury real estate developer Damac Properties, sees Expo 2020 Dubai as an opportunity to go beyond the current 13,000 keys being developed, and to reach 15,000 keys by 2021, said its chairman.

“Today, Dubai is one of the most visited cities in the world and as it gears up to welcome over 20 million visitors leading up to Dubai Expo 2020, the industry has completely shifted gears with more than 29,000 hotel rooms in 95 projects currently at different stages of construction,” remarked Hussain Sajwani.

Damac Hotels & Resorts will be present at Arabian Travel Market 2018, running from April 25 to 28 in Dubai, UAE, a leading global event for the Middle East inbound and outbound travel industry for the last 25 years. The event generates more than $2.5 billion of travel industry deals.

“The most interesting aspect of Dubai’s hospitality sector is that one size does not fit all. While measurable sector growth is calculated in terms of room volumes and revenue, travellers finding unique destination experiences are what define long-term success in any market,” Sajwani said.

“Dubai and the UAE have successfully found a formula to consistently deliver unique experiences for tourists, and the numbers verify this as well - Dubai visitors occupied 29.2 million room nights last year, up more than one million from the year before.”

Sajwani explained that when Damac Hotels & Resorts was founded six years ago, it was established to create at-home experiences for travellers by providing luxury hotel stays that combine the comfort of home.  Damac Maison Royale The Distinction which launched last September, is the perfect example of an ultra-luxury, five-star hotel apartment offering which makes visitors feel at home while creating a luxury experience based on the finest services, he said.

“Dubai is also a preferred destination for visitors from neighbouring countries like Saudi Arabia, Kuwait, Oman and Bahrain, who prefer Sharia-compliant amenities. Damac responded by introducing the Ghalia brand, offering the first certified Sharia-compliant serviced luxury hotel apartments. By constantly creating innovative offerings and experiences, Damac continues to attract investors and end-users for its hospitality products,” said Sajwani. – TradeArabia News Service