Sunday 25 July 2021

Cofely Besix FM launches online recruitment videos

DUBAI, April 10, 2017

Cofely Besix Facility Management (CBFM), a leading FM provider, recently introduced the region’s first online recruitment videos targeting potential FM job applicants, as part of its new recruitment process.

The recruitment videos, featuring existing CBFM employees, are showcased on the company’s website (, and offer potential applicants a visual and engaging way to access various job descriptions.  

“As we move forward as a company, we are focusing on every aspect of our business,” explained Ian Harfield, CEO of Cofely Besix Facility Management.

“The world is changing, and so too is the way we use technology in the workplace. Technology has impacted all areas in our service delivery, yet the way we recruit hasn’t changed, until now.”

The videos feature interviews with various electricians, mechanical technicians and heating, ventilation and air-conditioning (HVAC) technicians which were conducted in their mother tongue, thereby making the understanding for applicants much easier, and it gives them a clearer insight into the various job requirements, as well as the specific skill-sets required for each job.  

“We are constantly looking for new ways to attract quality staff, and in the region, we have the additional challenge of having to deal with a variety of different languages and cultures.”

“The biggest challenge for us when recruiting new staff, is that we encounter many applicants who each have their own interpretation of the text they read, and understanding of certain requirements for a specific job, mainly due to the language barrier,” said Harfield.  

The interviews with the staff outlining the job descriptions and skills required, are all conducted in Hindi, as this is the area where most of CBFM’s applicants originate from. The videos also include footage of each employee’s work environment and staff accommodation, to give prospective employees a better understanding of what the role involves, as well as being able to visualise what it will be like working at CBFM.

 “We are very pleased with the outcome of the videos. This is a huge step forward in our selection process, as it has become so much more streamlined, and applicants can now see, listen and understand the nature of the role. As the saying goes, ‘a picture paints a thousand words’,” added Harfield. – TradeArabia News Service

Tags: Recruitment | Videos | Cofely Besix |

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