Microsoft will participate as the lead technology partner at The Big 5 building and construction show, taking place in Dubai, UAE, from tomorrow.

The Big 5 is the largest construction event in the Middle East, and for the past 36 years it has been a key meeting place for industry professionals to network with suppliers and distributers from around the world.

Microsoft’s participation at the Big 5 will be built on the company’s Digital Transformation framework that empowers organisations to engage with customers, empower employees, optimise operations and transform products, it said.

Striving to drive technological accessibility and inclusion across all sectors, Microsoft will demonstrate its diverse range of products and solutions, enabling customers to adopt advanced technologies for better performance, better communication and a more transparent usage of data in real time, setting them apart from their competitors, Microsoft said.

”With over 3,700 projects currently ongoing across the Emirate, valued around an estimated $400 billion, Dubai’s construction market is on a constant upward trajectory,” said Samer Abu Ltaif, regional general manager, Microsoft Gulf. 

“The significant shift towards smart and sustainable solutions, and the introduction of new building regulations, are encouraging companies to look for innovative ways of working - that’s where technology plays a pivotal role. Microsoft devices and solutions, built from the ground up are an accelerator for businesses in the construction sector, enabling them to thrive in a mobile-first cloud-first world; bridging technological gaps and allow them to achieve more.”

Emergence of new technologies, combined with advanced construction techniques, inclination towards cost cutting, and the development of more streamlined ways for carrying out projects; has brought about a new shift in business practices of construction firms.

According to Pinsent Masons’ annual GCC Construction Survey, the UAE construction market retains a steady pace of growth due to infrastructure spending in Dubai. Furthermore, Business Monitor International (BMI) Research forecasts a growth of 6.6 percent for the UAE construction market, almost 4 percent ahead of IMF’s forecasted 2.6 percent for the wider economy, Microsoft said.

The Microsoft stand at the Big 5 will also exhibit devices including the Surface Hub, Surface Pro 4 and a variety of rugged OEM devices from partners including: Dell Latitude 7275, Dell Latitude 11 5179, Exertis Toughtab, HP x2 1012, Lenovo X1 Tablet, and Samsung Galaxy Tab W700 -- all of which deliver innovative Windows 10 experiences.

Empowering professionals from the field to the office, various Office 365 scenarios will be demonstrated to show how it improves productivity and collaboration amongst the workforce. Visitors will also be able to see first-hand how Microsoft Azure can be leveraged by construction firms to accelerate innovation across teams and skillsets, the company said.

Microsoft will be exhibiting at concourse 837 opposite Hall 5 at the show, being held till November 24 at the Dubai World Trade Centre. – TradeArabia News Service