Istanbul Furniture Fair to feature 1,000 brands
ISTANBUL/BAD SALZUFLEN, Germany, September 27, 2016
The upcoming Istanbul Furniture Fair (Ismob) will present products of more than 1,000 brands to customers in 14 halls, covering an area of 120,000 sq m, said event organisers.
Organised by Tuyap fairs with the cooperation of the Association of Turkish Furniture Manufacturers (Mosder), the event takes place for the 13th time in Tuyap Fair and Convention Center from January 10 to 15.
Ilhan Ersozlu, Tuyap general manager said: "We have commenced a promotional activity to break our previous record and to cover 1.5 billion consumers across the globe. With Ismob being the world's third most important furniture fair and the largest in Eurasia region, we would like to make Ismob the second biggest fair which can challenge with Chinese and Italian dominance in the sector.”
“During the first eight months of the year, production achieved $6.25 billion. Thanks to promotional activities of Ismob 2017, we aim to increase its current share of 25 per cent within the export figure. The number of foreign participants of 10 per cent during previous years has now risen to 30 per cent."
Mosder Chairman, Ismail Dogan, said that the fair provides 25 per cent of $3 billion export target of the Turkish furniture industry.
"As furniture manufacturers, we have an export target of $10 billion in 2023. This figure, however, can only be achieved by reaching new markets,” Dogan added. – TradeArabia News Service