Flowcrete Middle East, has launched a new website, designed to make it easier for contractors, architects and end users in the region to find the flooring information they need while onsite, on the move or in the office.

The fresh website has been developed with the principles of usability at its core to ensure that technical information, contact details and Flowcrete’s flooring advice is all as readily available as possible.

Centralising the content and shortening the user’s pathways around the site makes it quicker and easier to navigate, while the responsive design means that the website works equally well across desktop computers, tablets, laptops and cell phones.  

Flowcrete Middle East managing director Kevin Storey, said: "It s important for construction professionals to be able to find the information they need quickly, regardless of whether they are at their desk or right in the middle of a busy construction project - and a sluggish, confusing website can be a real barrier to this!"

“Our new website has been designed to make this research easier. To achieve this we’ve orientated it around helping people to easily locate the information they need, whether it’s to find out which solution is best for their industry, how a resin floor is installed or the technical data of a specific system," he noted.

Storey pointed out that a refocused strategy based around highlighting flooring attributes, the types of ranges available and the best solutions for each market sector makes it easier for construction professionals, who may not be aware of Flowcrete’s various surfaces and solutions, to find what they are looking for.

"Alongside these overviews, users can access a vast library of technical data, flooring ideas and advice. All of Flowcrete Middle East’s product data sheets can be downloaded from the site alongside brochures, whitepapers and complementary literature. Videos detailing application techniques, high-profile case studies and Flowcrete’s news stories are all available on the website to inspire, inform and advise," he added.-TradeArabia News Service