Wednesday 26 September 2018

Hempel rolls out new range of paints in Saudi Arabia

RIYADH, May 23, 2016

Hempel Paints, a major player in the decorative, protective, marine, container and yacht markets and a leader in the coatings industry, has launched a new addition to its Fusions Effects range of paints in Saudi Arabia.
The company held a series of workshops to introduce the Makhmaleyat range of paints to more than 1,500 applicators in the kingdom. The workshop also revealed the most prominent techniques and guidelines for using Hempel Paints under the best global practices.

Speaking at the launch, Mohamad Abdul Motaleb, the retail and promotion manager, said: "Hempel aims to help applicators benefit from its newest products to offer the best results to its customers according to top-notch quality and low maintenance, not to mention extending the product’s life cycle."

"This workshop complements the strong demand of the paint industry in Saudi Arabia and highlights the need to raise the level of expertise," he added.

The workshop included a lecture on paints and the evolution of the industry in general, as well as the introduction of Makhmaleyat, which is part of the creative range of Fusions effects paints that cater to different preferences and tastes by giving the room an elegant and sophisticated velvet look.

"The final look varies in colour tone from dark to light reminiscing the movement of the fabric; and while it takes more time to dry, it gives the applicator the flexibility to fix and retouch when needed. Makhmaleyat adds glamour to the walls and fits in both classical and modern styles as it breaks the limits of standard paint," explained Motaleb.

At these workshops, the participants tested the Makhmaleyat range of paints and were also given tips on the correct use of the material and the methods to implement the trims and finishing in construction works as per the latest techniques in the field of modern décor and paint developments.

Hempel Saudi Arabia was established in 1973 with main branches in Riyadh, Jeddah, Jubail and Yanbu and a factory in Dammam. It now has a dominant stake in the Saudi market contributing to the preservation of many vital buildings in the kingdom.-TradeArabia News Service

Tags: Paints | Hempel | Fusion Makhmaleyat |

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