Global property developer Emaar Properties has launched a new entity to drive its corporate social responsibility (CSR) initiatives regionally and internationally.

The Emaar Foundation was established with the objective of positioning the Dubai developer as a global leader that inspires humanity through its CSR initiatives, said a statement from the company.

It is fully aligned to the company’s brand values of industry thought leadership and its commitment to making a tangible contribution to support the underprivileged.

The Emaar Foundation Board has been constituted with Ahmad Al Matrooshi, the managing director of Emaar Properties as the entity’s chairman.

As the one-stop nodal agency that manages all CSR activities of Emaar, the Foundation will also facilitate more effective communications outreach and establish social responsibility as a core value across all operations of Emaar.

On the move, chairman Mohamed Alabbar said: “Since our inception, Emaar has been working closely with the communities we serve around the world, focusing on bringing hope, positivity and a better future. Our corporate culture and values are deeply connected with the community, and we strive to make a positive difference through our CSR activities."

"The launch of Emaar Foundation will further integrate our efforts and enable us to better streamline all CSR initiatives around the world to achieve greater effectiveness and a wider reach," he added.

Al Matrooshi said Emaar Foundation marks a crucial step in achieving its goal to be one of the most admired developers by undertaking CSR initiatives that make a true difference to the societies.

"Apart from undertaking social housing projects for the underprivileged, we have consistently worked to promote awareness on concerns that impact the community. Emaar Foundation enables us to focus our energies through concerted initiatives to undertake environmental and social programmes that have a far-reaching impact on humanity," he added.

The key CSR activities undertaken by Emaar include support to Dubai Cares, the philanthropic organisation working to improve children's access to quality primary education in developing countries; and to Dream for Future Africa Foundation, dedicated to providing opportunity and equity for those most in need in Africa.

The UAE developer also supports the United Nations - World Food Programme, the world's largest humanitarian agency fighting hunger and promote autism awareness through a wide range of initiatives in Dubai in addition to extending support to Zayed University for its campaigns.-TradeArabia News Service