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Samsung Hall at IFA 2014

Samsung shows off ‘future home’ at Berlin expo

RIYADH, September 14, 2014

Samsung Electronics showed a future home concept video that combined currently existing technologies with that of the future at the recent IFA 2014, a global trade show for consumer electronics and home appliances, which was held in Berlin, Germany, from September 5 to 10.

“It’s about human-based innovation,” said Boo-Keun Yoon, president and CEO of Samsung Electronics in his keynote address at the event.

“It’s about technology that isn’t overwhelming and works discretely behind the scenes to adjust to consumers’ needs at the right time. I don’t want Samsung to be remembered as a technology company. I want us to be remembered for providing unique experiences, because true innovation today is centered on people and their dynamic needs and lifestyles.”

As part of Samsung’s vision for “bringing the future home,” Yoon said the ‘Home of the Future’ will adapt to people’s needs through three key attributes, ultimately becoming a home that cares for people:  
• Show Me: It will make complex data visible and useful so people can make better choices.
• Know Me: It will learn people’s needs and recognize lifestyle patterns.
• Tell Me: It will proactively adjust to their needs and provide suggestions without being asked.

Yoon further noted that each future home will be tailored to the different needs of those who live there. In this way, there will not be one Home of the Future, but a billion Homes of the Future that are tailored to the unique passions and needs of people, he said.

Samsung will use the research and creativity of its six Lifestyle Research Labs, six Product Innovation Teams and six Design Centers around the world, as well as strategic collaborations with industry partners, to bring the Home of the Future, Yoon said.

Samsung recently announced its acquisition of SmartThings, a leading open platform for the next-generation smart home experience. SmartThings has built an active ecosystem that supports more than 1,000 devices and 8,000 apps created from its community of device makers, inventors, and developers.

In concluding his keynote, Yoon added that the future home is not far away – and that the change ahead will be dramatic for many fields.

“The opportunities ahead are enormous,” Yoon said.

“The ‘Home of the Future’ will not just boost the tech industry, but will create more jobs and a ripple effect across society – from energy efficiency to safety, and independence for our increasingly aging population. By collaborating with industry partners, Samsung is well positioned to lead and drive this transformation,” he concluded. – TradeArabia News Service




Tags: Samsung | IFA 2014 |

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