Samuel Creations Dubai said it has won a contract to design the Hyatt Place Golf Hotel, a trendy resort in Morocco's top surfing spot Taghazout Bay (Agadir).  

Established in Switzerland in 1976, Samuel Creations is a privately held design consultancy firm servicing high-end residential, commercial and hospitality clients located across four continents with offices in Geneva, Dubai and Abu Dhabi.

A hospitality sector specialist, Samuel Creations Dubai has designed over 100 hotels and counts nine of the top fifteen International hotel operators among its loyal clients.

“Trusting Samuel Creations with the design of our first Hyatt Place resort hotel in Morocco was an easy decision,” said David Guss, the vice president (Design and Construction) Hyatt. “Their track record in designing to Hyatt standards is impeccable while always remaining innovative,” he stated.

Being slated to welcome guests in late 2014, it will be the first of nine resorts to grace the beautiful shores of southern Morocco, stated Guss.

Taghazout Bay is part of the Moroccan National Tourism Strategy “Vision 2020.” The upscale destination will boast a further four 5-star hotels, two 4-star hotels, a surf camp hotel, and an eco-resort.

With 152 rooms, 20 hotel villas, conference facility, restaurant and spa, Samuel Creations is creating an atmosphere of understated elegance, creatively infusing contemporary design with Moorish undertones, remarked Melden Francia, the architect and project manager, Samuel Creations.

Francia said the design concept of the Taghazout hotel was 'two-fold.' "It aims to create a memorable visitor experience enriched with touches of the local culture whilst being committed to the cause of sustainability. For instance, one of the feature design elements is a mesh-like structure inspired from rural Berber culture re-interpreted in bamboo - a rapidly renewable material," he stated.

The team is currently exploring possibilities to showcase indigenous craftsmanship to impart a sense of context to the overall design, he added.

The Swiss firm, said Francia, was well known for its efforts in environmentally conscious design.

"In tune with this, Samuel Creations intends to lessen the carbon footprint of its design by sourcing materials from the local region. The firm would select materials that are low in VOC (Volatile Organic Compound) emissions and recommends manufacturers that adhere to the same standards of low environmental impact," he added.-TradeArabia News Service