Emirates Steel eyes lucrative ME market
Dubai, April 4, 2013
UAE-based Emirates Steel, one of the largest steel plants in the region is keen to re-enforce its presence at ecoConstruct Expo 2013, as it looks to enhance access into the lucrative UAE and GCC markets and have direct contact with end customers.
The Government of Abu Dhabi announced in January that it plans to spend Dh330 billion on development projects over the next five years. These ambitious economic development plans will give a major impetus into the steel sector in the UAE, with projects planned in the construction, railway and oil & gas sectors set to drive the steel industry’s growth.
Some $4.3 trillion worth of construction projects in the Mena region will be the key drivers supporting the steel industry’s growth between now and the year 2020, according to recent reports.
Mubarak Al Khaili, senior VP of marketing, Emirates Steel, said: “In a market poised for exceptional growth in the present decade, it makes good business sense to be present there. We are looking to enhance our access into the lucrative UAE and GCC markets and have direct contact with end customers.”
“The many strategic alliances that the company is establishing with leading technology providers will enable Emirates Steel to maintain its position at the forefront of the industrial sector in the Emirate.”
Taking part in ecoConstruct Expo for the third year running, Emirates Steel is the first steel maker in the GCC region to attain the UK Cares Sustainable Reinforcing Steel certification for their product quality standards, the statement said.
UK Cares, the esteemed Breeam recognised responsible sourcing certification scheme for steel products, is also participating in the three-day exhibition. The organisation will be hosting a seminar covering operations and certification business for the responsible sourcing of constructional materials, which includes a hotly anticipated session on the Estidama Building Rating System.
The seminar is part of a series of diverse, quickfire sessions being held within an open theatre on the exhibition floor during the event, covering topics such as emerging sustainability regulations, new ways to test existing structures for energy management, structural integrity assessments, the promise of BIM, building cost forecasts, design elements that improve sustainability and other topics that affect the sustainable future of the built environment, both steel and non-steel. The sessions will run concurrently over the three days and are available free of charge to ecoConstruct Expo visitors.
The region’s only exhibition focused on sustainable construction will be hosted alongside Cityscape Abu Dhabi set to be held from April 16 to 18 at Abu Dhabi National Exhibition Centre (Adnec).
Other local and international steel companies taking part include Rahji Steel, which accounts for over 25 per cent of the local market share; Mabani Steel, the designer, fabricator and erector of pre-engineered steel buildings within the Middle East and overseas; MMFX Steel DMCC, the Middle East subsidiary of the North American company which delivers branded concrete reinforcing steel products throughout Mena; Genesis Manazil, the leading international light-steel framing innovator; and New Chang Cheng Steel Engineering, the Chinese organisation currently turning out an annual structural steel capacity of 50,000 tonnes. – TradeArabia News Service
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