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SAP plans to boost Iraq operations

Dubai, February 17, 2013

SAP, Germany's largest company and the world's leading business software company, has announced plans to ramp up its operations in Iraq.

"Iraq is an exciting market for SAP," said SAP Mena managing director Sam Alkharrat, hailing the country's potential for IT-fuelled growth and outlined SAP's capacity to play an influential role in the process.

"This is a country where IT innovation can be truly transformational and provide the very basis for a more sustainable, connected and empowered future that not only capitalises on natural resources, but also serves as the basis for a diverse, knowledge-based economy," added  Alkharrat in Baghdad.

The company's current global growth strategy includes doubling its addressable market, reaching one billion people and generating global revenue of 20 billion euros ($26.7 billion) by 2015.

"SAP has a multi-pronged innovation agenda comprising synchronised investments in five interconnected elements: extending a leadership position in applications, broadening its footprint in analytics, expanding its reach through mobile, becoming a profitable leader in the cloud and growing the fastest in technology and database," remarked Alkharrat.

The Mena region is pivotal to SAP's strategy, with the company recently announcing a four-year additional spend plan across the region that entails hiring more than 500 additional employees, tripling the company's existing consulting capabilities, opening several new offices and expanding the partner ecosystem and the SAP University Alliances programme.

The plan also encompasses the region's first IT-specific training and development centre, which will certify more than 2,000 new consultants within the next four years, as well as further accelerate and extend the localisation and Arabisation of SAP solutions.

Iraq, he said, figures strongly in SAP's Mena expansion drive and, in February 2012, the company became one of the first companies to commit to an in-country business development presence.-TradeArabia News Service




Tags: business | SAP | Germany | company |

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