Abu Dhabi's Tourism Development and Investment Company (TDIC) has announced a joint venture partnership with L Real Estate (LRE), a global real estate development and investment fund, to develop ‘The District’, a  massive retail destination on the Saadiyat island in the emirate.

 

A master developer of major tourism, cultural and residential destinations in Abu Dhabi, TDIC said 'The District' is scheduled to be completed by 2017. 

 

Comprising three levels – all above ground starting from the street level – the project is distributed over 168,000 square metres of leasable space with more than 550 units allocated for luxury and fashion brands, dining outlets, high-end department stores, home furnishing chains, art galleries, family entertainment venues and various other speciality stores and services.

 

Strategically positioned among the three world-class museums – Zayed National Museum, Louvre Abu Dhabi and Guggenheim Abu Dhabi – this development, which sits on a land plot of 17 hectares, will be one of the largest retail complexes in the emirate and the first-of-its-kind in the Arabian Gulf region to feature high-street outdoor fashion stores. 

 

The District will present an unparalleled retail and lifestyle experience through its high-class luxury brands, family-oriented leisure and entertainment facilities, and multiple food and beverage outlets offering a wide range of cuisines and delicacies through fine dining restaurants, casual eateries, confectionary shops, spacious food court and lively outdoor cafe culture.

 

TDIC chairman Sheikh Sultan bin Tahnoon Al Nahyan said: "TDIC’s comprehensive vision of developing world-class tourism assets, such as Saadiyat island and its iconic cultural institutions, upscale residential communities and distinctive leisure facilities, is truly reflective of Abu Dhabi’s wider economic strategy of transforming the emirate into a vibrant international destination."

 

"This new retail destination – ideally sits among Saadiyat’s inspiring museums, beautiful landscape and coastal environment – will be a regional attraction and a highly prized sought-after location for Abu Dhabi’s communities and visitors when it opens by 2017," he added.

 

The project’s aesthetic architecture and interior designs are specially conceived to harmonise with the inspiring cultural and environmental surroundings; in particular, the breathtaking views of the neighbouring museums located within walking distance, and the azure blue waters of the Arabian Gulf.

 

The District boasts four distinctive zones – Luxury Street, Canal, Main Street and the Crescent Arcade – all seamlessly interconnected through distinctive characteristics.

 

The Luxury Street, Canal and Main Street zones are located outdoors on two levels. Luxury Street is situated on a promenade featuring some of the world’s most famous and elite fashion brands, while the Canal zone comprises a water channel running alongside a great variety of food and beverage outlets dotted alongside water gardens and a boardwalk with direct views of the Guggenheim Abu Dhabi.

 

Main Street boasts an extensive array of flagship boutiques with fashion brands designed to suit a wide-range of customers, outdoor cafes and a unique blend of luxury services.

 

The Crescent Arcade, enclosed within the shopping complex and located on all three levels, is intelligently designed to allow natural light to gently shine through transparent glass ceilings and water features creating an artistic and soothing effect indoors.

 

This zone houses a blend of fashion stores, dining outlets and services with the ground level extending underneath Luxury Street and Main Street, and the middle level having direct access to the Canal zone. The top level features a multi-screen cinema theatre with the latest state-of-the-art audio-visual surround system, a kids entertainment zone and food court.

 

The project – with a gross floor area totalling 258,000 sq m and a total built up area of 370,000 sq m – will start a detailed design of the destination in 2013, while construction will commence in 2014 and be completed in 2017 around the time of the Guggenheim museum opening.-TradeArabia News Sevice