Toshiba Elevators unveils Mideast expansion
Dubai, April 16, 2012
Toshiba Elevators, one of the world’s top seven elevator companies, has unveiled an expansion strategy for the Middle East and CIS regions that will see its annual turnover more than double by 2015.
The company said it plans to increase the turnover from the current Dh120 million ($32.66 million) to over Dh250 million by 2015, with a strong focus on Qatar, Oman and Saudi Arabia.
The company, which operates in the region through Toshiba Elevator Middle East with its headquarters in Dubai, is going ahead full-stream in producing ‘green elevators’ that will replace conventional elevators, as part of the company’s mission to protect the environment, it said.
Toshiba Elevators’ new growth strategy and green technology for elevators was unveiled by Shinichiro Akiba, global president and CEO of Toshiba Elevator and Building Systems Corporation, Japan, at a Press conference in Dubai to mark his maiden visit to the Middle East.
Akiba said Toshiba Elevators is focused on repeating its UAE success story in other countries of the region, including Oman, Qatar, Saudi Arabia, Bahrain, Lebanon, CIS and Bangladesh, by establishing alliances with partners of proven local expertise.
He announced that in Oman Toshiba Elevators has partnered with Al Sulaimi Group and in Qatar it has been able to bag contracts through its partnership with Al Mana Ggroup which has been in business for over 60 years. In Saudi Arabia, Toshiba has secured a prestigious government saline water conversion project in Riyadh.
Akiba said Toshiba was delighted to launch its Green Elevators for South East Asia, Middle East and Indian markets.
“Toshiba has an endearing commitment to consumer welfare and environment. Our green elevators reduce the consumption of energy at all levels. We have started producing our new-generation, which are based on green technology that saves energy consumption, and translates into saving to customers,” added Akiba.
Listing Toshiba Elevators' projects in the UAE, Akiba mentioned Marina Square Project with 13 towers involving 126 elevator units with a value of Dh110 million, on Al Reem Island which has been completed; the City of Lights project involving 132 elevators in 21 towers worth Dh125 million under execution alongwith many projects including Saraya Towers.
Akiba praised and appreciated the Toshiba Elevator Middle East staff led by MJ Mohamed Iqbal, managing director, for their efforts. – TradeArabia News Service
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