Saudi-based Saqeifat Al-Safa, a specialist in the development, marketing, sales and management of real estate properties, has announced the leasing of Jeddah's tallest King’s Road Tower. The super structure is in the final phase of its construction.

The skyscraper, which boasts of the world’s largest digital advertising screen and 37 floors controlled by smart systems, is being construction by Faden Contracting Company.

The tower is located west of King’s Road between Sari Street from the north and Prince Mohammed bin Abdul Aziz street (previously Tahlia street) in the south and the Corniche Road in the west.

It has been designed by Abdullah Dughaither Architects and Consultants in collaboration with the renowned engineering consultancy firm Kling Consult. The design concept was developed by the famous architect Dr Nazir Abu Obeid following an international architectural design pitch.

Announcing the construction milestone, Mowafaq Al-Hashimi, president of Sageifat Al-Safa, said, 'Once completed, the over 10,000 sq m tower is expected to become the preferred business and leisure address for the city.'

'In addition to corporate offices and luxury shops, the tower also features two restaurants and a health club besides two parking areas on two basement floors which can accommodate up to 1000 cars.'

'The towering structure is easily accessible, and easily distinguishable not just because of its height, but also because of its architectural features, including The Pearl, and a façade of more than 170 m overlooking King’s Road,' Al Hashimi added.

The Pearl located at the top of the tower can be visible even at night, providing a spectacular backdrop to Jeddah’s evening skyline. It is linked with the floors of the tower with a panoramic elevator.

The Pearl also includes a coffee shop and luxury offices at the 31st floor with a total area of 1900 sq m. The total area at the Pearl available for rent is 5400 sq m.

According to Al Hashimi, the tower has a unique large advertising LED screen – the biggest in the world - installed on three sides of the tower. “This giant advertising screen will attract the attention of tourists and residents of Jeddah and would serve as a benchmark for advertising in Saudi Arabia,” he added.

The office floors occupy 27 levels, starting from the 7th floor to the 36th floor, and can accommodate 246 offices, an average of 9 to 10 offices per floor.

The space of the office can be customized later through adding more offices or floors to suit the needs of tenants. The area of the offices ranging between 66 to 240 sq m, and the total area for offices available for rent is 46,000 sq m.

The offices have different views, as the office in the western side overlook the corniche and Red Sea, whilst offices in the eastern side view King’s Road and Saudia City, the northern offices overlook the north of Jeddah and the Red Sea, and the southern offices overlook Jeddah Fountain, south  Jeddah and the Red Sea.

Offices of senior executives are located at 33rd and 34th floors and enjoy spectacular views of the sea. The 37th floor of the tower has an airfield for helicopters and a private reception hall with an area of 230 sq m, Al Hashimi said.

The tower also boasts of the latest international safety and security, incorporating an integrated smart building system that controls lighting, cooling, security, early warning, ventilation and air purifying, among others.

This is in addition to the technology adopted in the infrastructure of the tower which helps in early detection of breakdowns, quick repair and cuts operating costs, he added.-TradeArabia News Service