Saturday 28 January 2023

Ashok Sardana

CFS DIFC Limited gears up for strategic tie-ups, global expansion

DUBAI, November 24, 2022

CFS DIFC Limited, a leading insurance intermediary, has secured the Dubai Financial Services Authority (DFSA) licence to advise on financial products and arrange deals in investments related to long-term insurance contracts. 
The financial hub’s growing stature as a framework that facilitates global expansion and market collaborations encouraged CFS DIFC Limited to procure the DFSA licence.
Founded in 1994, The Continental Group (CFS DIFC Limited) boasts a long pedigree in the insurance profession in the region. Under the tutelage of Founder Ashok Sardana, the company has expanded to five countries, with over 250 staff operating from 10 offices. Joining Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, comes as a catalyst on the back of the company’s decision to expand its capabilities by offering contemporary solutions attuned to the multi-generational requirements of global HNW and UHNW clients. 
Leading innovation
“DIFC platform has, over the years, amassed an international reputation for credibility, security, and leading innovation. So, by association, we intend to supercharge our aspirations of serving clients across the globe through sophisticated solutions — all via a trusted framework in DIFC. Looking forward to catching up with clients and partners at the new headquarters in the financial centre,” said Sardana. 
DIFC has indeed emerged as a byword for financial innovation in recent years. In H1 2022, 537 new companies joined DIFC, taking the total tally to 4,031, which includes 17 of the top 20 banks and five of the top 10 insurance companies in the world. Most importantly, FinTech and related companies increased from 406 to 599 in the said period, up 23% year-on-year.
“The Continental Group’s entry into the DIFC opens opportunities for strategic collaborations. There is tremendous potential for synergistic value creation between global partners and an organisation with a sizable client base and unparalleled longevity in the region. In a globalised world with an ever-evolving investment landscape and value propositions, such collaborations will redefine ‘opportunities’ for clients,” said Sardana. 
Regulatory framework
DIFC’s regulatory framework, which is predicated on the internationally recognised English Common Law, facilitates a perfect avenue to develop sustainable structures for HNW and UHNW clients hoping to diversify their portfolios. “Trust, transparency, and technology are the 3Ts that The Continental Group attributed to establishing an office in the DIFC. We want to embed these three in our work as we gear up for the next growth cycle of global expansion and collaborations with asset managers, corporate service providers and private banks, among others,” added Sardana.-- TradeArabia News Service


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