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Amr Refaat

Effective DX strategies will enhance competitiveness

DUBAI, October 21, 2020

Gulf Business Machines (GBM) has hosted its annual DX Summit event with a special focus on journey to cloud. Taking safety measures into consideration, the 2020 edition was carried out completely virtually, offering attendees a heightened interactive experience while remaining socially distanced in light of the Covid-19 pandemic.
 
Industry analysts, IT leaders and representatives from key private and public sectors across the region gathered to discuss digital transformation progress and the pivotal role cloud has to play in creating opportunities for organisations to accelerate their DX journey.
 
The event hosted a series of presentations from Amr Refaat, Chief Executive Officer - GBM, Steven Frantzen, Senior VP, EMEA Region & MD, CEMA Region - IDC, Cherif Morcos, Vice President of Software Solutions - GBM and a keynote speech from celebrated author and senior lecturer, Donald Sull from the MIT Sloan School of Management, whose keynote entitled ‘Seizing the Upside of Turbulence’ addressed the current situation all business were facing in light of the covid-19 global pandemic and how to navigate through it.
 
“I’m delighted that we are able to host the DX Summit once again this year, albeit virtually, a feat that could not have been possible without cloud!” said Refaat. “Last year we explored the digital deadlock organisations face in their digital transformation efforts. This year, we’ve evolved the conversation to the exciting journey to cloud, and how organisations can use it to their benefit to unlock digital transformation opportunities.”
 
“Many organisations have accelerated their digital transformation efforts considering the Covid-19 pandemic, and the growing power of cloud computing to drive innovation and unlock transformational value cannot be overstated. Together with our partners at IDC we’re exploring best practices in hybrid and multi-cloud and cloud management, as well as showcasing how to develop and accelerate effective DX strategies to enhance competitiveness in the post Covid-19 new normal,” he added.
 
The event concluded with a panel discussion on charting the journey to cloud. The panelists included Miguel Khouri, General Manager, Abu Dhabi & Yemen - GBM, Dr Ammar Hasan Alhusaini, Deputy Director General - Central Agency for Information Technology (CAIT) Kuwait, Sanjay Khanna, Chief Information Officer - RAKBANK UAE, Zainab Al Quwaitaei, CIO - Emirates Nuclear Energy Corporation (ENEC), Hassan Barwani, Chief Information & Digitalisation Officer - Petroleum Development Oman (PDO), Mostafa Zafer, Vice President, Cloud & Cognitive Software, MEA, IBM. -- Tradearabia News Service
 
 



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