Over 350 exhibitors and 400 speakers from across the world are showcasing the latest innovations in the payments and commerce at the upcoming Seamless Middle East, a major industry exhibition in Dubai, UAE.

The 19th edition of the event runs on April 10 and 11 at the Dubai Trade Centre.

Held under the patronage of Lt General Sheikh Saif Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, Seamless Middle East will be held with the title sponsor of Dubai Commercity.

“Putting together Seamless 2019, we wanted to ensure our speakers and exhibitors reflected the exponential change taking place in the region, across the commerce industry,” explained Joseph Ridley, general manager of Seamless Middle East at Terrapinn.

“According to the Euromonitor International Digital Consumer Index 2018, the UAE is highest among emerging markets, which emphasizes just how much of a priority it is for the government to transition to a tech-based economy that is innovative and optimised for the consumer of the future.”

Ridley added: “We are also delighted we will be continuing our partnership with Dubai CommerCity as Title Sponsor of the show. The setup of a freezone dedicated for the development of ecommerce consolidates the region’s interest in the industry and explains what makes Seamless Middle East timelier than ever”.

The exponential growth of digital retail and payments in the Middle East ensures that there will be plenty for attendees to discuss at the show.

Dr Bernd van Linder, CEO of Commercial Bank Dubai and a speaker at the event, said: “Initiatives such as the UAE government aiming for a non-cash, paperless society, the importance of BlockChain, the imminent launch of the Emirates digital wallet, and the increased adoption of the eDirham will accelerate the transition away from cash towards digital mediums of exchange.”

Alongside the conference is a free to attend exhibition, where attendees can expect to meet with some of the world’s leading disruptors in innovation and technology. These include companies such as Salesforce, Geidea, Verifone, Paypal, Wirecard, Dubai Store, Noqodi and Gemalto, amongst others.

Attendees of the expo will have the opportunity to see brand new product launches, over 75 sessions held across three demo theatres, and meet and discuss with over 350 technology solution providers and start-ups.

This year’s free-to-attend exhibition will also include the popular Seamless Pitch-offs, sponsored by OMA Emirates Group and Al Rowad IT for Fintech and Commerce industries respectively. Shortlisted start-ups have three minutes to explain their concept and execution to a panel of expert judges, for a shot at a cash prize and the opportunity to develop their idea.  – TradeArabia News Service