Emirates NBD (ENBD), a leading bank in the region, has been declared the Most Innovative Financial Services Organization of the Year at the BAI Global Innovation Awards held recently in Atlanta, USA.

Now in its seventh edition, the BAI Global innovation Awards are widely recognized as the world’s premier financial services innovation awards program.

Run by BAI, a non-profit and independent organization that serves financial institutions from all over the world with educational programs, research and premier events, the awards recognize banking institutions changing the face of the global financial services industry.

Shayne Nelson, Group CEO, Emirates NBD said, “We see innovation as a key differentiator in our journey to be a customer centric organization as we continue to lead the digitization and innovation agenda for the region.  Several of our most successful banking solutions can be attributed to our strongly rooted culture of innovation and we are honoured to be recognised for our efforts by a reputed global institution such as BAI.”

In addition to winning the top honour, Emirates NBD was a finalist in six innovation-led categories including: Product and Service Innovation for Liv., its digital bank for millennials; Channel Innovation for Mobile Banking; Innovation in Marketing for its high-impact promotional campaign with Uber during Ramadan; Internal Process Innovation for the bank’s state of the art CRM; Innovative Accelerator or Incubator for the bank’s multi-dimensional approach to fostering innovation through incubation, eco-system development and encouraging internal and external innovators; and Breakthrough Collaboration in Financial Services for being the first UAE bank to successfully launch a pilot blockchain network for financial services, in partnership with ICICI Bank.

Suvo Sarkar, senior EVP& Group head – Retail Banking and Wealth Management, Emirates NBD, said: “As the bank responsible for pioneering several payment, service and channel innovations in the UAE and the region, we are truly excited to be recognized on a global platform. This award provides us further impetus to continue to re-imagine banking in the region by leveraging digital technologies along with our deep understanding of customers’ banking needs, to provide them with simpler and more enriching financial solutions.” – TradeArabia News Service