Bahrain Insurance Association (BIA) has unveiled plans for 'Insurance Awareness Week 2015.’

The awareness campaign will be held from March 11 to 17, under the patronage of the Central Bank of Bahrain (CBB), said a report in the Gulf Daily News (GDN), our sister publication.

The week-long event is dedicated to raising awareness and shedding light on the significant role insurance plays in guaranteeing the well-being of individuals.

'Amna', the BIA's brand ambassador, will play an integral role in raising public awareness on various insurance products, a statement said. The focal point of the awareness campaign will be a stand at City Centre Bahrain.

The details of the campaign have been announced following a meeting between CBB executive director for financial institution supervision Abdulrahman Al Baker, and the association.

In addition to the stand at City Centre Bahrain, BIA's multi-media campaign utilises an array of media outlets such as outdoor banners, SMS, radio jingles and Press advertisements.

The campaign aims to create a buzz in the kingdom and provide optimal exposure for the insurance industry to the general public. - TradeArabia News Service