Ithmaar Bank opens ladies-only branch
Manama, April 25, 2013
Ithmaar Bank, a Bahrain-based Islamic retail bank, has inaugurated a new, full-service branch exclusively for ladies.
The new branch, which brings the total number to 17, was inaugurated by Central Bank of Bahrain head of wholesale Islamic banking supervision, Aysha Al-Jalahma, in the presence of the branch manager, Amani Ahmed Ajlan, as well as other female Ithmaar employees.
Mohammed Bucheerei, CEO and member of borad, Ithmaar Bank, said: “The inauguration is in line with the bank’s commitment to becoming the region’s premier Islamic bank and is in direct response to customer demands.”
“The ladies branch, the latest addition to our fast growing retail banking network, was commissioned to address the specific requirements of our female customers.”
“At Ithmaar, we have long maintained that it is only by listening closely to our customers and constantly working to grow ever closer to them, that we will be able to maintain our growth and success,” he said.
“I am delighted to announce that, with the inauguration of the new ladies branch, we have taken another all-important step in the right direction,” he added.
The new branch, on Bukawara Road in East Riffa, is a few meters away from the existing Ithmaar East Riffa Branch.
The ladies-only branch was designed to meet Ithmaar Bank’s established branch design and branding guidelines to ensure a consistent customer experience. In addition, it also features unique design elements introduced by a team of female interior designers.
The new branch is being run entirely by female Ithmaar Bank employees - from tellers to the branch manager - to ensure a strict ladies-only application.
“At Ithmaar, we have long recognised the important role women play in our community – both as employees and as customers,” said Bucheerei. “Perhaps more importantly, we have also long recognised our responsibilities, as a pioneering Islamic retail bank, towards supporting and, wherever possible, empowering women in our community.”
“Women have specific spending and saving patterns as well as financial preferences and banking requirements,” said Bucheerei. “In particular, many women in our community especially value privacy. The new ladies branch helps address these very requirements,” he concluded. – TradeArabia News Service