Emirates NBD unit launches loyalty program
Dubai, March 16, 2013
Emirates NBD Securities, the brokerage arm of top UAE lender Emirates NBD, said it has launched 'Tharaa’, a unique loyalty program designed to reward its valued investors upon executing trades.
Tharaa, the Arabic term for wealth, is the first of its kind program in the UAE that offers Emirates NBD Securities customers five tiers of membership which include, Bronze, Silver, Gold, Platinum and Executive, said a statement from the UAE bank.
Under the scheme, Emirates NBD Securities customers get automatically enrolled into the 'Tharaa’ program and eligibility for one of the five tier memberships is based on the investor’s accumulated trades for the year 2012, it stated.
Abdulla Al Hosani, the general manager, Emirates NBD Securities said Tharaa was the first of its kind loyalty program recognizing investors' trades and rewarding them for their commitment and loyalty to the company.
This program, he stated, was specifically designed based on Emirates NBD Securities commitment to make every trade for every investor a more valuable one.
"It is an extension to the long list of innovative solutions and unique services Emirates NBD Securities offers its valued investors, and is the first of many exciting products we have planned for the year," he added.
For each trade that is executed with Emirates NBD Securities, in any market, investors receive a specific percentage of Tharaa points according to their tier membership; the points will be accumulated and will reflect in the investor’s eBroker account and Trading Statements.
The loyalty program is yet another extension of Emirates NBD Securities’ efforts to serve its customers with exclusive trading opportunities and innovative services that best suit the customers’ trading interests, said the company statement.
It comes as an addition to several products and services that have been launched in the past year such as eBroker Mobile, the various online platforms, multi currency trading and several other services that have been positively received by investors and added value to their trading experience, it added.-TradeArabia News Service
More Finance & Capital Market Stories
- NBAD approves 40pc cash dividends
- NBAD sees 8-10pc loan growth
- Al Basel Group launches investment arm
- Union Insurance posts $18m profit
- Oman warns banks on conflicts of interest
- Japan to lend Tunisia $480m
- 400 to join anti-laundering seminar in Riyadh
- Lebanese insurer to head Prague Club
- UAE's first REIT plans $135m IPO
- Bahrain banking industry outlook 'positive'
- New India Assurance opens Bahrain branch
- Qatar sets up mixed business incubator
- Kuwait budget spending up 8pc in April-Jan
- Thomson Reuters to host Mena IFR awards
- ADIB offers smartphone industry investment
- Gulf Finance House to start $3bn Tunisia project
- KFH completes ICT project upgrade
- Egypt urban annual inflation slows to 9.8pc
- BIBF signs deal with Palestinian institute
- Bahrain’s GDP set to expand 12pc
- KFH-Bahrain rebrands priority banking
- Bank Nizwa wins top Islamic bank award
- Qatar labour costs may jump: IMF
- Kuwait Q3 trade surplus hits $23bn
- Dubai trade growth up 7.6pc to $362bn
- Deloitte appoints new managing director
- Al Ramz tops UAE trading in Feb
- IFC in $150m loan deal with Bank Audi
- SME funding focus for Abu Dhabi forum
- Insurance House posts second year of profit