Citibank Bahrain has announced the launch of Citi Mobile, a new banking service that allows customers to access their bank accounts using a mobile phone.

Citi Mobile offers customers a simple and secure way to view their account information, transfer funds, pay bills and view foreign exchange rates.

Citi Mobile is available on a mobile-friendly website. It is also available as a downloadable application that is supported across a number of mobile devices like iPhone and BlackBerry smartphones.

Customers do not have to register for Citi Mobile separately and can simply sign on with their existing Citibank Online credentials.

"Citi Mobile provides a 24x7 platform to our clients to be able to execute their banking transactions while on the go," said head of Citibank consumer banking Navneet Kampani.

"It is an easy and smart way for our customers to view their account information, transfer funds and pay bills, all while on the go. This new service will allow our customers to experience the ease of using our banking services anytime anywhere."

Marketing director and head of cards business Sonik Kapur said with advancements in technology, using the mobile for all types of services and needs has become a necessity.

"We developed Citi Mobile to meet the specific needs of our discerning clients. This is part of our continued efforts to make life easier for our clients and bring the bank to their office, home, or wherever they may be.

"It also falls within Citibank's strategy to focus on providing services that are global, simple, fast, secure and cost-effective," he said.-TradeArabia News Service