The National Bank of Abu Dhabi (NBAD), a leading bank in the UAE, has upgraded its premium banking service, NBAD Elite, to offer affluent customers tailor-made solutions.

The launch of the new face of NBAD Elite represents a strategic milestone for the Bank in 2012 and offers the bank’s wealthy customers an exclusive bundle of financial, non-financial and lifestyle benefits that have been developed to address all their local and international needs.

As part of the launch, NBAD Elite customers will be issued an Elite MasterCard World Debit Card, a card known for being an icon for global luxury and is the first World MasterCard Debit Card issued in the Middle East.

In addition to the card’s diverse local benefits such as waived ATM withdrawal charges at non NBAD ATMs, the ability to collect NBAD Stars Rewards on purchases, and the various lifestyle and entertainment benefits linked to the card; customers will also enjoy international benefits offered by MasterCard.

MasterCard Worldwide privileges include the benefit of joining the SPG Gold membership with Starwood Hotels, access to “The World Privilege Access Program”, MasterCard Global Services, extensive Travel Insurance Coverage, unlimited access to airport lounges in Abu Dhabi, Dubai, Cairo, Dammam, Jeddah, Riyadh and Kuwait and many other exclusive privileges.

“We are pleased to join forces with MasterCard to launch the first World MasterCard Debit Card in the region,” says Saeed Al Khoori, head of Elite Banking at NBAD.

“This card confirms NBAD’s commitment to provide its affluent customers with exclusive banking products and services that meet and exceed all their needs.”

“At NBAD, we recognise the need of each customer segment and endeavor to go beyond offering traditional banking services. In addition to this exclusive debit card, our NBAD Elite customers will enjoy a range of prestigious solutions and services developed exclusively for them,” he explained.

“We congratulate NBAD for being the first financial institution in the Middle East to offer its customers the World MasterCard Debit card,” said Eyad Al Kourdi, vice president, UAE country manager, MasterCard Worldwide.

“The enhanced World MasterCard delivers stronger rewards and greater value to affluent consumers. NBAD Elite MasterCard World debit cardholders can expect superior service and support around the world, whether at home or abroad.”

With NBAD Elite, customers enjoy preferential access to first class lounges and centres run by a team of dedicated relationship mangers and experienced personal banking advisors in various areas such as investment, lending, and Banccassurance.

In addition, Elite Banking customers have the privilege of special pricing on foreign exchange and fixed deposit, and special banking terms such as emergency cash advance service.

Moreover, NBAD Elite clients will also enjoy complimentary access to two of the most prestigious  golf clubs in the UAE: Saddiyat Beach Golf Club and The Address Montegomerie and will benefit from a free life and personal accident insurance coverage up to Dh1.5 million ($408,000) on their current accounts.

“These distinctive features are our recognition of our affluent customers' needs for exclusivity and personalised banking experience,” Al Khoori said. – TradeArabia News Service