The International Bank of Qatar (IBQ) has won the prestigious Best Customer Service Award for the fourth consecutive year at the annual Banker Middle East Product Awards 2011 held recently in Dubai.

The award recognises IBQ’s continued leadership in delivering innovation, value-added products and best practice, in addition to the bank's investment in cutting-edge technology, human capital and expanding its banking channels.

'This is truly an important accomplishment, one which will further encourage us to develop new services and solutions to enhance our customers' experience,' said George Nasra, managing director of IBQ.

The bank adopts a holistic approach to customer service, recognising that there are multiple inter-related components to overall service excellence, and regularly measures and monitors customer satisfaction levels through a number of mystery shopping programmes, customer surveys and focus groups, as well as in-branch feedback machines.-TradeArabia News Service