Friday 25 April 2014
 
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Fitness First

Dubai fitness contest launched

Dubai Fitness Championship, an initiative to raise awareness on the importance of exercising, health and promoting fitness across the UAE, is set to start on August 18. The initiative has been launched by Sheikh Majid bin Mohammed

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Fitness First eyes $150m regional push

Fitness First Middle East, a health club chain operated under licence by Mena franchise owner Landmark Group, has announced plans to inject $150 million through fresh equity and internal accruals over a three-year period. Since it

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Adidas, Fitness First in 5-year tie-up

Adidas and Fitness First Middle East, a franchise of the leading health and fitness club chain, have announced a five-year partnership, making adidas the official outfitter for the fitness chain until 2016. The comprehensive agreement betw

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Adidas, Fitness First in 5-year tie-up

Adidas and Fitness First Middle East, a franchise of the leading health and fitness club chain, have announced a five-year partnership, making adidas the official outfitter for the fitness chain until 2016. The comprehensive agreement betw

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Fitness First to manage Emaar health club ops

Emaar Hospitality Group, the hospitality and leisure unit of Emaar Properties, said it has transferred operations of its Hayya! health clubs to Fitness First Middle East. A franchise of leading health and fitness club chain, Fitness First

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Fitness First to open in Deira City Centre

Fitness First, a leading health club chain, will soon open its new 2000 sq m health and fitness club at Deira City Centre (DCC) in Dubai. DCC, the original flagship mall in the Majid Al Futtaim Properties portfolio, said the new fitne

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Landmark acquires ME Fitness First units

Landmark Group, a leading retail and hospitality Group based in Dubai with a turnover of $3.8 billion, said it has acquired the Fitness First franchise business in the Mena region, through its investment arm, Landmark Investments. Fitness

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Fitness First teams up for Samsung marathon

Fitness First, a leading firm with over 550 clubs and 1.4 million members across the UK, Continental Europe, Asia, Australia and the Middle East, has tied up with Samsung Amman International Marathon (AIM) as fitness partner. The mara

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Adidas to launch latest fitness trends

Adidas, in collaboration with Fitness First, will present some of its global fitness ambassadors presenting the latest in group exercises at gyms throughout the UAE. For the first time in the Middle East, adidas will feature global fitness

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Adidas, Fitness First in long term deal

Adidas and Fitness First have announced the signing of a long-term sponsorship agreement under which, Adidas will equip the company’s 500 fitness staff across its 13 clubs with the latest footwear and apparel. The agreement, which will las

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