Wednesday 13 December 2017
 
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branding

Mideast PR chief urges stronger ‘nation brand’ for Egypt

A leading Middle East PR strategist says Egypt needs a comprehensive and clearly defined nation branding strategy to fulfil its true potential as an investment destination, regional economic and political powerhouse, and tourism hotspot.

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Gulf Navigation unveils new branding

Dubai-based Gulf Navigation Holding recently unveiled new branding of its group of companies, marking a new phase of its global position and competitiveness. The new branding will contribute to taking the group from “A Broad

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Gulf Navigation unveils new branding

Dubai-based Gulf Navigation Holding recently unveiled new branding of its group of companies, marking a new phase of its global position and competitiveness. The new branding will contribute to taking the group from “A Broad

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New branding creative director for Tonic

Tonic International, a leading independent creative agency based in Dubai, UAE, has appointed Shueb Chowdhury as its branding creative director. In his new role, Chowdhury will specialise in design and branding, and with his exten

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Open D Group, 2 agencies rebrand to ODG

Open D Group, Retail Access and Sparkle, the award winning retail and branding design agencies, have announced their rebrand to ODG to implement a simpler, agile and integrated organisation to deliver its expertise in intelligence, branding, des

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Geometry Global launches consultancy service in UAE

Geometry Global, one of the largest international brand activation agencies, has launched a bespoke marketing consultancy offering – Geometry Global Intelligence (GGI) – in Europe, Middle East and Africa (EMEA). The pl

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Orient TV launches new branding campaign

Dubai-based Orient TV has officially launched a new branding campaign and has inaugurated a six-storey brand new studio and bureau in Istanbul, Turkey.   Surpassing 100 million viewers on its Youtube digital chan

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Coruna Branding sets up ME office in Dubai

Coruna Branding, a brand consulting, strategy, and design agency, has opened its Dubai office, marking its foray into the Middle East region.   The agency, which has gained experience working with brands such as

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Branding on a budget

How does a lone entrepreneur create a brand image and message and keeping costs low? While this really depends on how lean your start-up will be, there are a number of tools which one can pick and mix to launch a brand, a report said.

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Fitness First unveils new branding, philosophy

Fitness First, a global health and fitness chain, has unveiled a new fitness philosophy based on the principles of behavioural psychology, to encourage its members to adopt the right balance of training, healthy eating and motivation.

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