Wednesday 14 October 2015
video ads

Facebook's Instagram rolls out new 'carousel' ads

Instagram will let brand marketers showcase more images on its photo-sharing smartphone app, the Facebook-owned service’s latest move to expand its money-making advertising features. The new “carousel ads” featur


Yahoo buys video ad service for $640 million

Yahoo will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers in a bid to offset declining Internet ad prices and decelerating growth. The acquis


Internet video ads in demand as gadget craze grows

Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers' changing viewing habits and tap a $70 billion television market, said ex

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