Wednesday 26 November 2014
 
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Yahoo buys video ad service for $640 million

Yahoo will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers in a bid to offset declining Internet ad prices and decelerating growth. The acquis

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Internet video ads in demand as gadget craze grows

Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers' changing viewing habits and tap a $70 billion television market, said ex

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