Monday 27 April 2015
 
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Advertising

Yahoo posts sharp decline in Q1 profits

Yahoo has posted a net income of to $21.2 million, or 2 cents per share, for the quarter ended March 31, from $311.6 million, or 29 cents per share, a year earlier. On an adjusted basis, earnings were 15 cents per share.

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Egypt targets $20 billion tourism revenue in 2020

Egypt hopes to generate $20 billion in revenue from tourism by 2020 by attracting 20 million visitors, new tourism minister Khaled Ramy said on Sunday at an international investment conference in the Red Sea resort of Sharm El-Sheikh.

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Facebook advertisers reach 2m, up 33pc

Facebook Inc said on Tuesday that its active advertisers rose to 2 million, a 33 per cent increase from the 1.5 million it had in July 2014. The vast majority of the advertisers, defined as those that have placed an ad on the soci

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AdZouk named advertising representative for Shablol

AdZouk, an innovator in premium online advertising, has signed a deal with Shablol, a leading Arabic language web portal and safe social network for kids. AdZouk will be the sole campaign booking source for media agencies, adverti

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Leo Burnett wins Oasis advertising deal

Leading advertising agency Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch. Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), was the first company to in

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Gulf Marcom to take part in key advertising event

Bahrain-based Gulf Marcom will represent the kingdom at a key regional meeting of advertising and marketing communication agencies that starts today (October 9). The company's chairman Khamis Al Muqla is attending the three-da

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Facebook to launch new advertising platform

Facebook is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Adver

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‘Largest outdoor advertising billboard’ wins Guinness

JCDecaux, a leading outdoor advertising company worldwide, said its subsidiary JCDecaux ATA alongwith LG Electronics and KKIA, has won a Guinness World Record for creating the world’s largest outdoor advertising billboard at King Khaled In

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Online advertising on the rise in MEA

Internet advertising is playing a key role in the seismic shift across the Middle East and Africa (MEA) in the world of advertising, with a forecast of 27 per cent growth in spending in this area by businesses in the region between 2013 and 2018

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‘Targeted advertising works better’: expert

Even in these times of digital marketing communications, regional marketers would do better to tailor advertising messages than expect one-size to fit all, according to an expert. Steve Hamilton-Clark, CEO, TNS Mena, a leading cus

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