Thursday 11 February 2016
 
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Bahraini newspapers ‘battling advertising slump’

Newspapers in Bahrain are grappling with one of the worst advertising slumps in their history and tough measures might be required unless the economy revives, a leading publisher has warned. Editor-in-Chief of the Gulf Daily News’ (G

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Schneider Electric embarks on new advertising campaign

Schneider Electric, a leading specialist in energy management and automation, is embarking on an advertising and branded content campaign exclusively on CNN International platforms to promote the company’s commitment to efficient and sus

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Schneider Electric embarks on new advertising campaign

Schneider Electric, a leading specialist in energy management and automation, is embarking on an advertising and branded content campaign exclusively on CNN International platforms to promote the company’s commitment to efficient and sus

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Facebook posts $4.5bn Q3 revenue

Facebook posted revenues of $4.50 billion in the third quarter, from $3.20 billion a year earlier as the world's largest social network grew even larger, with a spike in mobile users and advertising that lifted its stock to an all-time high.

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Yahoo in ad pact with Google as profits drop

Yahoo said on Tuesday it had signed a search advertising deal with Google, providing a potential boost to Marissa Mayer's efforts to turn around the company, which also reported revenue and profit that fell short of market estimates.

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Mobily to feature employees, their children in ad campaigns

Mobily has launched a new initiative that will allow its employees and their children to appear in the company’s advertising campaigns both internally and externally on the social networks and TV advertisements.   

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Facebook rolls out new ad products

Facebook Inc introduced a slate of new advertising products on Sunday, most of which are aimed at luring television advertisers onto the 1.5-billion user social network. The advertising options, most of which will also be availabl

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Omnicom to offer data insights to advertisers

Annalect Mena , Omnicom Media Group’s data, technology and analytics division, has partnered with Ensighten, a world leader in enterprise data and tag management, to bring first-party data insights to the region’s advertisers.

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Facebook Q2 profit falls 9pc as costs soar

Facebook Inc reported quarterly revenue that beat forecasts but its profit fell 9 per cent as the social media company sharply increased spending to boost mobile revenue and future growth. Expenses will grow 55 to 60 per cent in 2

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JCDecaux wins award at Small Cell World Summit

JCDecaux, a leading outdoor advertising company, has been recognised in the category of ‘Small cell technology and deployment enablers’ at the awards ceremony of the Small Cell World Summit held in London recently.  

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