Saturday 25 October 2014
 
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Advertising

Leo Burnett wins Oasis advertising deal

Leading advertising agency Leo Burnett has won the Oasis account, following a competitive, multi-agency pitch. Founded in 1984, Oasis, the bottled water division of National Food Product Company (NFPC), was the first company to in

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Gulf Marcom to take part in key advertising event

Bahrain-based Gulf Marcom will represent the kingdom at a key regional meeting of advertising and marketing communication agencies that starts today (October 9). The company's chairman Khamis Al Muqla is attending the three-da

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Facebook to launch new advertising platform

Facebook is set to unveil a new advertising platform to improve effectiveness of online ads, the Wall Street Journal reported on Monday citing people with knowledge of the matter. The product is a redesigned version of Atlas Adver

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‘Largest outdoor advertising billboard’ wins Guinness

JCDecaux, a leading outdoor advertising company worldwide, said its subsidiary JCDecaux ATA alongwith LG Electronics and KKIA, has won a Guinness World Record for creating the world’s largest outdoor advertising billboard at King Khaled In

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Online advertising on the rise in MEA

Internet advertising is playing a key role in the seismic shift across the Middle East and Africa (MEA) in the world of advertising, with a forecast of 27 per cent growth in spending in this area by businesses in the region between 2013 and 2018

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‘Targeted advertising works better’: expert

Even in these times of digital marketing communications, regional marketers would do better to tailor advertising messages than expect one-size to fit all, according to an expert. Steve Hamilton-Clark, CEO, TNS Mena, a leading cus

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Ramadan adverts spend to top $12m in Bahrain

Advertising spend in Bahrain during Ramadan is expected to top $12 million, a top industry official has said.   According to International Advertising Association Bahrain Chapter chairman and International Advert

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Food firms seek to rebuild trust with labelling, ad pledge

The world's top food and drink companies announced a raft of measures on Wednesday to try to improve the industry's image, including stopping advertising junk food to children by 2018, harmonising nutritional labelling and fighting defor

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1,000 digital leaders to convene at Dubai summit

More than 1,000 digital leaders will convene in Dubai for a leading digital business and entrepreneurship summit this week.   The ArabNet Digital Summit 2014 will run from June 3 to 5 at the Atlantis the Palm and

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Emarat in advertising deal with 24Group

Emirates General Petroleum Corporation (Emarat) has signed a deal with 24Group, a company that provides advertising solutions for businesses to install LED digital advertising screens at its stations in Dubai.  

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