Friday 31 October 2014
 
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Marketing

Global push crucial for marketing

We now live in an economy where geographical barriers are becoming increasingly insignificant; conversely, companies continue to focus their marketing strategies in their domestic markets in which they operate in, whereby they tend to neglect th

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Marketing outreach of telecom industry in focus

Perspectives on how to shape the marketing outreach of regional telecommunications industry will come up for discussion at a key meeting on October 11 in Dubai, UAE. The South Asia Middle East North Africa (Samena) Telecommunicati

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Retail makeover as millennials follow own beat

Alison LePard, a 19-year-old college sophomore from Wellesley, Massachusetts, says that when she shops for clothes and accessories, her goal is a look that is uniquely hers. So she does a lot of mixing and matching. "I don

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Retail makeover as millennials follow own beat

Alison LePard, a 19-year-old college sophomore from Wellesley, Massachusetts, says that when she shops for clothes and accessories, her goal is a look that is uniquely hers. So she does a lot of mixing and matching. "I don

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Oxygen appoints new MEA strategic marketing director

Oxygen, a leading secure mobility value-added-distributor (VAD) in the region, has appointed Rohan Daniel Nair as its new strategic marketing director for the MEA region.   

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Al-Futtaim appoints new Toyota marketing head

Al-Futtaim Motors, the exclusive distributor of Toyota in the UAE, has appointed Patrick Fourniol as the head of marketing for Toyota.   Fourniol is a veteran automotive marketer, with industry experience that sp

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Four Seasons Beirut appoints sales director

Four Seasons Hotel Beirut has announced the appointment of Maha Bourachi as its new director of Sales and Marketing. Bourachi has held various sales and marketing positions at the Intercontinental Phoenicia Beirut, starting in ear

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Experiential marketing ‘crucial for luxury brands’

More than 90 per cent of luxury executives believe that experiential marketing is crucial to their brand’s ability to connect with ultra wealthy clients, not digital marketing, which they see as a vehicle for brand awareness, a report said

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Fujitsu appoints new channel marketing manager

PFU Imaging Solutions, Fujitsu’s document capture business, has appointed Neil Walker as its new channel marketing manager.    In the new role, Walker is in charge of the support and development of cha

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Spotlight on Menap marketing challenges

The economic, social and political changes across the Middle East, North Africa and Pakistan (Menap) and its marketing challenges will be the focus of an upcoming conference in Dubai. The Esomar’s Best of Menap 2014 conferen

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