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Most Mideast firms ‘looking to add jobs in 2013’As many as 89 per cent of Middle Eastern businesses are planning to increase or maintain headcount this year, a report said, highlighting a strong emphasis on recruitment in sales and marketing departments. The survey of more than 26,00 More… |
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Farnek appoints business development headUAE-based Farnek, a leading facilities management company, has appointed Jennifer Peltenburg as head of Business Development & Marketing. Peltenburg’s dual role will see her spearhead the corporate sales team activity as More… |
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Serbia's JAT gets marketing alliance with EtihadSerbia's loss-making JAT Airways has secured a marketing alliance with UAE national airline Etihad Airways to share route-booking codes, stopping short of the equity tie-up mooted by Serbia's government. Mired in recession and s More… |
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Nissan ME wins big for creative marketingNissan Middle East won two silver and three bronze medals for its innovative marketing from the Dubai Lynx Festival of Creativity 2013, which honours pioneers in the creativity field. Nissan has once again won more awards than any More… |
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Experts discuss effective marketing strategyLeading experts held a presentation on effective marketing strategy and discussed ways in which organisations in Bahrain could boost their chances of developing products that customers value and pay for. Effective marketing strate More… |
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Emirates, Arsenal agree new $240m sponsorshipDubai-based airline Emirates and Arsenal Football Club have announced a new GBP150 million ($239.5 million) deal which grants the airline a five year extension to their shirt partnership with the Club until the end of the 2018/2019 season. More… |
Google, Potential.com to focus on online marketing toolsPotential.com, a leading international business consultancy, will organise an interactive seminar, in partnership with Google, on online marketing in the tourism sector. The More… |
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CBI, Oman Insurance in strategic tie-upCommercial Bank International (CBI), a leading bank in the UAE, has announced the launch of a strategic alliance with Oman Insurance Company to market a range of insurance products. The agreement will enable the bank to offer customers a c More… |
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Women’s purchase drivers ‘key to marketing’Arab women are in the midst of rapid social change which includes aspirations to freedom, fun and self-expression, and understanding what motivates their spending is critical to marketers, said an expert. Recent research in Saudi Arabia ha More… |
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Nissan ME appoints director of salesNissan Middle East has announced the appointment of Samir Cherfan to the new role of director – Marketing & Sales for the region. Cherfan joins Nissan Middle East with over 20 years of Renault-Nissan Alliance experience spanning engine More… |
