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Aldar marketing campaigns win big at MECSC AwardsAldar, a leading real estate developer in Abu Dhabi, has won three Gold and one Silver marketing award for its 2017-2018 retail campaigns at the sixth edition of the ICSC Mena Shopping Centre Awards (MECSC Awards). The awards were More… |
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VisitBritain launches campaign to woo GCC touristsBritain’s national tourism agency VisitBritain has launched a new marketing campaign in the GCC to boost tourism to Britain. The ‘I Travel For…’ digital marketing campaign was officially launched in the GC More… |
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Expo 2020 Dubai launches first marketing campaignExpo 2020 Dubai has launched its first international marketing campaign, using hands to demonstrate the power of human collaboration. Using bold colours and the dexterity of dozens of hands, the campaign visuals create the illusio More… |
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Mena Effie Awards to feature 29 categoriesThe call for entries to the upcoming Mena Effie Awards (Effies) which honours the most effective marketing campaigns in the region is now open across 29 categories, including a new addition for this year – Renaissance. The n More… |
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Mena Effie Awards to feature 23 categoriesThis year’s Mena Effie Awards, which honours the most effective marketing campaigns in the region, will see a total of 23 categories hosted for entrants, including new categories for branded content, seasonal marketing and healthcare. More… |
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Destinia campaign boosts Dubai tourismAn online campaign launched by a Spanish travel agency has made Dubai a 138 per cent more popular –in terms of sales growth– as a travel destination between August and December 2014 than it was in 2013, a top official of the company More… |
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Ramadan campaign launched in DubaiGovernment departments and official entities in Dubai have launched a new marketing and promotional campaign called Ramadan in Dubai. Ramadan in Dubai unifies efforts to promote Dubai as a unique destination during the holy month, as well More… |
