Monday 26 September 2016
 
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loyalty

Emirates revamps corporate loyalty programme

Emirates has revamped its corporate loyalty programme, Emirates Business Rewards, to provide greater value and added features for customers. The new programme has been simplified and made more competitive to allow for easier redem

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Low-cost airlines bet on data to drive profit

Europe's low-cost airlines once mocked the air miles programmes run by flag carriers as expensive relics of a bygone era. But after watching wide-eyed as customer databases were valued at billions of dollars, they are scrambling to catch up.

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Low-cost airlines bet on data to drive profit

Europe's low-cost airlines once mocked the air miles programmes run by flag carriers as expensive relics of a bygone era. But after watching wide-eyed as customer databases were valued at billions of dollars, they are scrambling to catch up.

More…

AccorHotels extends dining discounts for Le Club AccorHotels members

AccorHotels has extended dining privileges across all Sofitel, Pullman, Mercure, Grand Mercure, Adagio, Adagio Premium, Novotel, Novotel Suites, ibis and ibis Styles properties in the Middle East and Egypt to celebrate the summer with Le Club Ac

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Rotana names Saliba new corporate VP– loyalty

Rotana, a leading international hotel management company, has promoted Elie Saliba to the role of corporate vice president – loyalty. A 16-year veteran of the hospitality industry, Saliba has been closely associated with Rot

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Choice in travel rewards 'key to member loyalty'

New global research of 2,250 airline and hotel loyalty programme members across the US, UK, Middle East and Asia indicates that an increased choice of rewards generates a more positive redemption experience, increased loyalty and future revenue

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BA launches new loyalty programme in Kuwait

British Airways has launched its revitalised On Business loyalty scheme, which will help Kuwait’s small and medium sized enterprises (SMEs) make even more of their travel budgets.   The new offering brings together the b

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Viva, Alshaya launch partner’s redemption programme

Viva Bahrain has unveiled its exclusive tie-up with Alshaya Group, offering customers the opportunity to use their earned points in Viva Rewards at more than 30 recognised retail brands offered by the franchise group in the kingdom.

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Viva, Alshaya launch partner’s redemption programme

Viva Bahrain has unveiled its exclusive tie-up with Alshaya Group, offering customers the opportunity to use their earned points in Viva Rewards at more than 30 recognised retail brands offered by the franchise group in the kingdom.

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AccorHotels widens its reward offering for members

AccorHotels, a leading international hospitality group, has launched Elite Experience, a newly added benefit to the Le Club AccorHotels loyalty programme. Le Club AccorHotels currently boasts over 23 million members globally, with membe

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