Wednesday 23 April 2014
 
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loyalty

Loyalty programmes 'fail Mideast consumers'

Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and Saudi Arabia, said a new report. The report published by global loyalty agency ICLP, entitled ‘Driving greater l

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NBAD launches Visa prepaid loyalty card

The National Bank of Abu Dhabi (NBAD) has launched a programme that allows its cardholders to redeem their NBAD Stars through an NBAD Visa card. The card will be loaded with the cardholder’s redeemable Stars. While vouchers

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Etihad, Air Serbia in loyalty program boost

Etihad Airways said its award-winning loyalty program Etihad Guest is to expand further with the integration of the frequent flyer program of Air Serbia (currently Jat Airways) starting from October 28. The integration of the Extr

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Etihad expands loyalty programme

Etihad Airways, the UAE’s national airline, has extended BusinessConnect, its loyalty programme for businesses to 11 new markets. The markets include Bahrain, Belarus, Kuwait, Lebanon, Malaysia, Nepal, the Netherlands, Oman,

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Mercator develops loyalty mobile app

Mercator, a business technology solutions and services provider for the airline industry, has developed a new mobile application, enabling members of loyalty programmes to accrue and redeem points faster. Among many other features

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Most UAE professionals 'unhappy with pay'

More than 67 per cent of UAE professionals feel their current salary is lower than that of other companies in their industry, with only 3 per cent stating a high level of satisfaction with their current remuneration, according to a survey.

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Etihad Cargo launches new loyalty program

Etihad Cargo has unveiled its new loyalty program for freight forwarders called CargoConnect, a free mileage earning program that rewards companies for every booking made with the UAE cargo operator. Built on a similar platform to

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Emirates NBD unit launches loyalty program

Emirates NBD Securities, the brokerage arm of top UAE lender Emirates NBD, said it has launched 'Tharaa’, a unique loyalty program designed to reward its valued investors upon executing trades. Tharaa, the Arabic term fo

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Alshaya joins STC loyalty programme

MH Alshaya Company, a leading franchise operator for more than 55 of the world’s most recognized retail brands, has signed up for Saudi Telecom Company’s Qitaf loyalty programme. The agreement is part of STC’s commitment to its 20 million

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Etihad, airberlin to merge loyalty programmes

Etihad Airways, the national airline of the UAE, and airberlin, Europe’s sixth largest carrier, will integrate their frequent flyer programmes from January 15, as part of the rollout of their recent partnership. Etihad Guest and airberlin

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