Beset by low air fares and relentless competition, airlines around the world are waking up to the value of their frequent flyer programmes (FFPs) and realising they can boost profits as well as brand profile.
A multitude of global carri
Paris Gallery, a leading luxury retailer in the region, has announced the launch of the Luxury Club, a loyalty program designed to heighten the shopping experiences of Paris Gallery and Watch Gallery customers in the UAE.
Many brand loyalty programmes are failing to deliver on the things that matter most to customers in the UAE and Saudi Arabia, said a new report.
The report published by global loyalty agency ICLP, entitled ‘Driving greater l
The National Bank of Abu Dhabi (NBAD) has launched a programme that allows its cardholders to redeem their NBAD Stars through an NBAD Visa card.
The card will be loaded with the cardholder’s redeemable Stars. While vouchers
Etihad Airways said its award-winning loyalty program Etihad Guest is to expand further with the integration of the frequent flyer program of Air Serbia (currently Jat Airways) starting from October 28.
The integration of the Extr
Etihad Airways, the UAE’s national airline, has extended BusinessConnect, its loyalty programme for businesses to 11 new markets.
The markets include Bahrain, Belarus, Kuwait, Lebanon, Malaysia, Nepal, the Netherlands, Oman,
Mercator, a business technology solutions and services provider for the airline industry, has developed a new mobile application, enabling members of loyalty programmes to accrue and redeem points faster.
Among many other features
More than 67 per cent of UAE professionals feel their current salary is lower than that of other companies in their industry, with only 3 per cent stating a high level of satisfaction with their current remuneration, according to a survey.