Wednesday 27 August 2014
 
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Public relations

TRACCS among top 5 PR agencies in Asia-Pacific

TRACCS, the largest home-grown public relations network in Mena, has been ranked among the top five PR agencies in the Asia-Pacific region by the Holmes Report in its World PR Report 2014 – a global listing of PR consultancies.

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PR industry 'must focus on innovation'

The public relations (PR) industry in the Mena region has reached a level of maturity that matches the global practice but must prepare to operate with greater innovation, said communications experts. They were speaking at a round

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Asda’a launches market research leader in ME

Asda’a Burson-Marsteller, a leading public relations consultancy, has launched the first Middle East office of Penn Schoen Berland (PSB), the global market research firm and electoral pollster. Headquartered in Dubai, PSB Mi

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Ethical conduct of firms 'vital for consumers'

Ethical behaviour is the key component of corporate reputation for residents in Bahrain with 91 per cent of consumers influenced by a company's behaviour in making a purchase decision, a report said. That is one of the key con

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Expert discusses role of PR in Arab world

The important role of public relations (PR) in the future of the Arab world and for new leaders has been highlighted by a regional industry pioneer. "PR is a by product of the opening up of communities and societies at all le

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Memac Ogilvy names Mena consumer head

Memac Ogilvy Public Relations, the Mena division of leading global communications firm Memac Ogilvy & Mather, has appointed Ema Linaker as the new head of its regional consumer & social practice. In her new role, Linaker will pr

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Mepra launches 4th regional PR awards

The Middle East PR Association (Mepra), a nonprofit organisation that represents public relations (PR) practitioners in the region, has launched its the fourth annual regional awards scheme in Dubai. The awards seek to recognise and reward

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PR Association elects new vice president

Etisalat’s chief corporate communications officer, Ali Al Ahmed, has been elected as the UAE vice president of the International Public Relations Association- Gulf Chapter (IPRA-GC) He is mandated with driving the organisation’s growth in

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TBWA\RAAD names managing director

TBWARAAD, a major advertising, digital and public relations company, has appointed Ghassan Kassabji as managing director of its Dubai agency. Previously, Kassabji was managing director of TBWARAAD Saudi Arabia for 5 years. 'Gha

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Gulf Craft appoints Traccs to manage PR

Gulf Craft, a major manufacturer of fiberglass boats and customized yachts, has appointed Traccs, a top public relations network in Mena, to manage its communication push ahead of its 30th anniversary in 2012. “The company has grown tremen

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