Burberry CEO Angela Ahrendts rebuilt the British luxury brand after excessive exposure of its trademark checkered pattern alienated wealthy clientele. Her approach was to embrace digital innovation, build a strong online business, and tap Chines
Strong demand for luxury brands from developing markets drove a 33 per cent rise in fourth quarter sales at Burberry, sending the British group's already buoyant shares to a new high.
Burberry's better-than-expected sales figures came a da
Saudi-based retailer Fawaz Abdulaziz Alhokair Company said it had agreed to set up a joint venture with Burberry to market and sell the British luxury good group's products.
As per the deal, Alhokair will hold a 40 per cent stake in t
Burberry Group, a global luxury company, has formed a joint venture covering parts of the Middle East with its longstanding franchisee, The Jashanmal Group.
The joint venture has created a new company, Burberry Middle East, headquartered