Kantar Worldpanel, a leader in gaining insights into consumer and shopper behaviour, has enhanced its panel in Saudi Arabia by 50 per cent.
Geared to provide a robust measurement of shopping behaviour in the kingdom, the ex
AMRB, a research consultancy part of Kantar Group, has announced the launch of a client service hub in Riyadh.
The agency, headquartered in Dubai, has had operations offices in Jeddah and Riyadh since 2001, and has now expanded it
The Saudi Arabian beverage market is growing at an annual rate of over eight per cent, with each household buying an average of eleven various beverage categories, according to a market research expert.
Research International (RI), a leading marketing research and innovation agency and a member of the WPP Group, has planned a new global re-branding initiative that symbolizes the company’s ongoing commitment to partnering with clients on their mos