Saturday 26 July 2014

Facebook ads to target users based on Web data

Facebook is expanding the internal user profiles that underpin its targeted advertising system, for the first time including personal information based on activities that did not occur within the boundaries of its social network.


Ad spend to spur print sector’s growth

The regional printing industry is expected to hit $5 billion with a surge in advertising spend, apart from the rise in investment in the run up to the World Expo 2020, said a senior official. Print accounted for nearly three-fourt


Facebook tops growth as mobile ads surge

Facebook posted strong growth in its mobile advertising business on Wednesday but rattled investors after saying that it did not plan to boost the frequency of ads shown to users. Shares of the world's No. 1 online social netw


Dubai event to feature top commercials

More than 200 top commercials will be screened at a landmark global ad event to be held in Dubai from October 27. The Night of the AdEaters, first launched in 1981, will run till October 29 at the Madinat Jumeirah Theater, said a


Google dominance in ads worries Vodafone

Google must not be allowed to dominate and block cash from flowing more widely through the mobile telecoms system or else the the network operators will not be able to invest to cope with the growing demand for data traffic, Vodafone said on Tuesd


Bahrain in $12m job ad push

A $12 million (BD4.5 million) global advertising campaign to promote business and create more jobs in Bahrain is to be launched by the Economic Development Board (EDB) on Thursday. The 'Business friendly Bahrain' campaign will be launched

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