Wednesday 30 July 2014
 
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YouGov

Mobile ‘preferred channel for interaction’ in Mideast

Mobile penetration rates are sky rocketing in the Middle East and is increasingly consumers’ preferred channel for interaction, even with government services, according to a YouGov survey.   The leading mar

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Mobile ‘preferred channel for interaction’ in Mideast

Mobile penetration rates are sky rocketing in the Middle East and is increasingly consumers’ preferred channel for interaction, even with government services, according to a YouGov survey.   The leading mar

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Etihad Airways brand awareness soars: YouGov

The brand awareness of Etihad Airways, the national airline of the UAE, has grown considerably during the last few weeks, according to YouGov, one of the world's leading market research companies. Following a spate of new init

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Emirates top-ranked brand in UAE

Emirates airlines was ranked first as the brand consumers in the UAE hear positively most often about, with a Buzz score of 58.9, said a YouGov report. The international research consultancy in its 2013 BrandIndex Annual Buzz Rank

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Samsung tops Saudi brand awareness index

Samsung achieved the highest ‘buzz score’ in a brand ratings survey in Saudi Arabia, which indicates consumers have heard something positive about the brand by advertising, news or word of mouth in the past two weeks.

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47pc UAE residents prefer self-employment

About 47 per cent respondents of a regional survey said they would prefer to be entrepreneurs, as opposed to 48 per cent who would choose to be employees. The Bayt.com Entrepreneurship in the Middle East survey, recently conducted

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One-third of UAE firms plan to hire in 3 months

While more than half of the companies in Mena are considering hiring in the next three months, 32 per cent in the UAE claim to be ‘definitely hiring’ within this timeframe, according to the latest Bayt.com Job Index survey, conducted

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Google, Samsung top UAE brand rankings

Google, Samsung and Emirates Airlines have topped YouGov Brand Index's 2013 Mid-Year Rankings in the UAE, with new entrant Samsung positioned second in the ‘buzz’ list. The grading is based on the evaluation of the

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YouGov launches survey to measure e-Services

YouGov, an internet-based market research agency, has launched the UAE’s first e-Gov Satisfaction Survey (eGSS). The survey will measure satisfaction of various institutions across the country, every six months, said a state

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Mena leisure travel stays steady in 2012

Mena leisure travel has remained steady, with 42 per cent of online respondents travelling for leisure in 2012, a similar percentage to the reported 41 per cent in 2011, a report said. On average, Mena leisure travelers interviewe

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